Trendsetting Studies

Catalina Marketing's Pointer Media Network recently conducted milestone studies on US shopper purchasing dynamics. You may download the report by simply checking the box and filling in the form below.

		Balancing the Scale: Reaching Today's Grocery Shopper With Your Weight-Management Product This study expands upon earlier research done in the first-half of 2009, and offers predictive insights into the shopping patterns of various types of shoppers trying to lose weight and eat healthy.
		Losing Loyalty: The Consumer Defection Dilemma This new study, through analysis of household-level consumer shopping behavior, exposes the high level of loyalty churn that is impacting today's leading CPG brands.
		Discovering the Pivotal Point Consumer™ is a milestone study of American consumer shopping behavior that is designed to provide fresh and actionable insight, backed by detailed data, to help CPG marketers and retailers better understand and address the global challenge of fragmentation and the need for precision marketing.

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