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The 2011 Mid-Year Performance Review
The top 100 brands within the Catalina network of food, drug, and mass merchant retailers grew total revenues ever so slightly during a 12 month-period ending in early July 2011. But revenues could have grown far more rapidly had top brands held on to their most important consumers. What are your brands doing to hold on to more of their most valuable consumers? Select Report »
Exploring the Frequency Factor
Super-sizing volume per purchase may be a tried and true marketing strategy for CPG brands, but there's another, much more powerful determinant of brand volume and success. It's called the frequency factor. For the average brand, frequency contributes 2.4 times more than purchase size in separating high-volume brand buyers from average buyers. Do you have the right strategies and programs to boost frequency among your most important consumers? Select Report »
Understanding Beauty Care Shoppers
The beauty care shopping experience is complex. Women are shopping in multiple channels, purchasing across price tiers, and balancing their desire for the newest innovations with the need for value. The highly planned nature of most beauty care purchases suggests the battle for brand loyalty does not start at the wall, but begins before women even enter the store. How does your brand get onto the beauty care consumer's shopping list? Select Report »
Losing Loyalty: The Consumer Defection Dilemma
Every year leading brands lose almost half of their highly loyal consumers to defection and reduced loyalty, digging a deep financial hole out of which they must climb. What is your brand's plan to hold on to its most valuable consumers? Select Report »
Digestive Health Report
Consumers in nearly three-quarters of American households experience digestive health issues at least a few times a month. These health concerns drive brand choices and changes across lifestyle, diet, medications, and supplements. How can you educate consumers about healthier choices and how your brands can make a meaningful difference? Select Report »
Discovering the Pivotal Point Consumer™
Just one in every 40 shoppers makes up 80 percent of volume for the average CPG brand. Do you know where your Pivotal Point Consumer is? This Catalina study unmasks the myth of the mass market in today's CPG industry, while underscoring the importance—and scarcity—of the Pivotal Point Consumer, who is critical to the success of every product brand. Select Report »
